Site Information


Spring ...and State Guard Tradeshows!

Posted by Victoria McDermott on

Are we already in 2019?  Yup--and the grip of winter is beginning to yield to the soft touch and sweet smell of spring.  Wait--WHAT?  The White House is covered in show today?   Well, here in Florida Jeep tops are coming off and the sunshine is plentiful so I guess it is okay to talk about Spring.   Spring brings flowers, bees, birds, and all kinds of State Guard shows nationwide.  From Kentucky at the beginning to Pennsylvania at the end, there will be plenty of opportunity to network with Guardsmen from all across the Nation in their own backyards.  

I have been doing this for a few years and the key to success at these shows is whether the State gets people there.   And along with that, whether the State gets the RIGHT people there.    I love talking to everyone but some people are more conducive to selling larger quantities of lights.  If I can talk to a Company Commander, or a Battalion Commander, or even a USPFO, I may get an audience that will recognize my products when a request comes from below.   I can have the best booth and all of my lights can look gorgeous but if there is no one to see them, it does not matter.    Some states seem to have this down to a science.  They hold the conference in an easily accessible place.  They have events for kids and spouses--and they get their leadership's support.    A few states even ensure the TAG or at least his team stops by the vendors for a quick chat.      Even a few minutes of someone's time can be helpful--you never know what you will learn from them.  

Well, the calendar is filling up.  Tennessee is coming up soon in Murfreesboro.  I hope to see you on the road at a show really soon!

Military Tradeshows in Triplicate!

This time of the year is CRAZY.  Almost every state and territory has a Conference...and then some of the "big ones" are thrown into the mix, like the Army Aviation Association of America's National Conference.   This year, Quad-A is being held at the Opryland Hotel, which is SUPER AWESOME on several levels... 1. I [...]

Read More »

TGIF, The Guard is Family...Spending time with my National Guard Family.

As we are in the full swing of State National Guard Association Conferences, we continue to be humbled by the Citizen Soldiers that serve this Nation. A few weeks ago I attended a conference hosted by the Louisiana National Guard. It was held on Jackson Barracks in the Lower Ninth [...]

Read More »

Thowback Thursday, Phantom Style.

Today is Thursday...and I'm thinking about a throwback... It's very unusual for companies these days to build things that last.  It seems that planned obsolescence, or the procedure of building something that will only last for so long before it dies and needs to be replaced, is the new "little black dress" that goes with [...]

Read More »

State Guard Conference Time

The New Year is no longer new and the calendar is starting to fill up.  Yes--it THAT time of year...it is time for the State Guard Association Conferences!  From February through July most states and territories will have their annual conference where they get together to do the State's business.  Often they will have small(ish) [...]

Read More »

Lots of Work Goes into Covert Lighting--Even When it Comes to Labeling

So we make lights--cool, cutting-edge, "no one else is doing THIS kind of stuff" lighting.  I can easily make that claim because in the early 1980's when we started with the covert lighting we were the only company using (Light Emitting Diodes) LEDs like we were... I mean you had some LED indicators here and [...]

Read More »

Did it really take a year to launch--YES!

I have kids...and when you get pregnant, you expect 9-10 months of chaos and pain to get those adorable, squirmy bundles of joy...but when you build a new website...ummm... Well, even though I have been (personally) building our web sites since the late 90's...I still stupidly think I can tell someone:  "It needs to do [...]

Read More »

NGAUS CAP...What is a Corporate Advisory Panel?

So last year around September of 2014 I became aware of the National Guard Association of the United States (NGAUS) Corporate Advisory Panel because the were looking for people to run for these elected positions.  I mulled the idea over for a year...wondered why, as an avid NGAUS fan, and show exhibitor, corporate partner and [...]

Read More »

Mississippi Sets the Bar High–Proud to Be Part of the Mississippi Guard Family

We just got back from the National Guard Association of the United States #NGAUS15 show in Nashville, and I wanted to share the huge impression made by the members of the Mississippi National Guard. We get requests quite frequently from various entities asking for support via money or products. As a small company our [...]

Read More »

Florida Guard show and the First Muster

So we have just returned from St. Augustine and the show for the National Guard Association of Florida. It was a good show. From a business perspective, it was great to have the Command Team highlighted at the Ring of Honor event because it gave us faces to go with the names. [...]

Read More »