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#CovertLightsMatter

Posted by Victoria McDermott on

I get a laugh every time a Soldier (BTW this is used generically for anyone in our US Military) asks me what the lumen output is of the flashlight. Oh. My Gosh…. marketing, marketing, marketing! They should be asking if the light will keep them safe. On the battlefield, unless you are a door buster, you will not be safe with lots of lumens and big bright flashlights will make you a TARGET we have to be smarter than the enemy. We have to think smarter and not fall for slick marketing.